Elation Massage & Spa ("Elation," "we," "us," or "our") operates this website at elationmassage.com/losangeles (the "Site"). This Privacy Policy explains what personal information we collect, how we use and share it, and the choices and rights you have. It is designed to comply with the California Online Privacy Protection Act (CalOPPA) and the California Consumer Privacy Act / California Privacy Rights Act (CCPA/CPRA).
1. Information We Collect
We collect the following categories of personal information:
| Category | Examples | Source |
|---|---|---|
| Identifiers | Name, email address, phone number | You, via the contact form |
| Commercial information | Services you book or inquire about | You, the contact form, Fresha booking platform |
| Internet / device activity | IP address, browser type, pages viewed, referring URL, device type, approximate location derived from IP | Automatically via cookies and analytics tools |
| Inferences | Service interests inferred from page activity | Analytics / advertising tools |
We do not knowingly collect sensitive personal information (such as Social Security numbers, precise geolocation, health records, biometrics, or financial account numbers) through this Site. Payment for services is processed by our booking partner (Fresha) and not by us directly through this Site.
2. How We Use Your Information
- To respond to your inquiries and provide the spa services you request.
- To process appointments through our booking partner.
- To operate, maintain, secure, and improve the Site.
- To measure traffic, performance, and the effectiveness of our marketing.
- To deliver, measure, and personalize advertising on third-party platforms (when you have opted in).
- To comply with legal obligations and enforce our Terms of Service.
3. Cookies and Tracking Technologies
We use cookies and similar technologies in three categories. You can manage your choices at any time using the link in the footer.
- Strictly necessary — required for the Site to function (e.g., security, form submission). These cannot be disabled.
- Analytics — Google Analytics, used to understand aggregate site usage. Disabled until you opt in.
- Advertising — Google Ads conversion tracking and remarketing. Disabled until you opt in.
We use Google’s Consent Mode v2, which means Google tags do not set advertising or analytics cookies before you grant consent. We also honor the Global Privacy Control (GPC) browser signal as an opt-out of sale/sharing.
4. How We Share Information
We share personal information only with the service providers listed below, and only to the extent needed to operate the Site and our business:
- Fresha — appointment booking and payment processing (privacy policy).
- Google LLC — Google Analytics, Google Ads, Google Maps embed, and Google Reviews API (privacy policy).
- Formspree — processing of contact form submissions (privacy policy).
- Hosting provider — for delivery of the Site.
We do not sell personal information in the traditional sense. However, our use of Google advertising cookies (when you opt in) may qualify as “sharing for cross-context behavioral advertising” under CPRA. You can opt out at any time — see Section 6.
5. How Long We Keep Information
We retain contact form submissions for up to 24 months unless a longer period is needed to respond to your inquiry or comply with our legal obligations. Analytics data is retained per Google’s defaults (typically 2 to 14 months) and is aggregated and pseudonymized.
6. Your California Privacy Rights
If you are a California resident, you have the following rights under the CCPA/CPRA:
- Right to know what personal information we collect, use, disclose, and share.
- Right to access a copy of the personal information we have collected about you.
- Right to delete personal information we have collected from you, subject to certain exceptions.
- Right to correct inaccurate personal information.
- Right to opt out of the sale or sharing of personal information for cross-context behavioral advertising.
- Right to limit the use of sensitive personal information (we do not collect sensitive personal information through this Site).
- Right to non-discrimination for exercising your privacy rights.
To opt out of sale/sharing: click and disable the “Advertising” category, or enable the Global Privacy Control signal in your browser. You may also email us at the address below.
To exercise any other right, contact us at the email or phone number in Section 9. We will verify your request using information you provide and respond within 45 days as required by law. You may also designate an authorized agent to make a request on your behalf.
7. Children’s Privacy
The Site is intended for adults. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us so we can delete it.
8. Security
We use industry-standard technical and organizational measures (HTTPS, access controls, reputable service providers) to protect personal information. No method of transmission over the internet is 100% secure, however, and we cannot guarantee absolute security.
9. Contact Us
If you have questions about this Privacy Policy or want to exercise a privacy right:
- Elation Massage & Spa
- 8126 Beverly Blvd, Los Angeles, CA 90048
- Phone: (310) 806-8158
- Email: la@elationmassage.com
10. Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top reflects the most recent change. Material changes will be highlighted on this page.